Pillar

Launch Playbook

What it takes to get a brand to market. Pharma and MedTech. The commercial work that happens before launch day determines whether the launch lands.

The Pre-Launch Work Nobody Talks About

Most people see the final campaign, the brand on pharmacy shelves, the press release. The launch is the visible part. It is not where launches are won. I have led product launches across pharma and MedTech for 25 years. At

1 min read · May 16, 2026

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