Pillar
Launch Playbook
What it takes to get a brand to market. Pharma and MedTech. The commercial work that happens before launch day determines whether the launch lands.
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Six Decisions Decide Your Launch. The First One Is Due Two Years Out.
Across 19 first-time launchers, the gap between naming a commercial owner and FDA approval ran from 12 months to 98. There is no convention, only a sequence.
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What Launch Orchestration Actually Looks Like at Multi-Market Scale
Most teams running multi-market launch think the hard problem is localization. It is not. The hard part is orchestration: building an operating model eleven markets can actually run while still producing one brand. Six elements make it work, and most teams only build two.
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The Pre-Launch Work Nobody Talks About
Most people see the final campaign, the brand on pharmacy shelves, the press release. The launch is the visible part. It is not where launches are won. I have led product launches across pharma and MedTech for 25 years. At